Wednesday, August 5, 2009

Cocktail Joint Ventures

Cocktail Joint Ventures:
Joint Ventures are where two joint venture partners join together for a common goal, usually to promote a product and combine campaigns and resources to produce better results for both parties concerned, for best results one may well have more marketing clout than the other so one can leverage the others bigger list and advertising budgets. Usually joint ventures are a result of extensive partner research. Prolonged negotiation , due diligence exercises and an analysis of the investment climate and regulatory regime, some joint ventures have taken birth over-night and are popularly known as “ cocktail joint ventures” where two parties discussing their business suddenly float the idea of ‘setting up a joint venture’.

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